A household brand,
built from everyday needs.
दाग गए, आप छा गए।
LUSIV is created by Raghav Consumer Products in Etmadpur, Agra. We are building an FMCG brand focused on what Indian households truly require from daily cleaning: tough stain removal, honest value, and care for fabrics.
Building with honest purpose from Agra to every home.
Every region in India has its own daily rhythm. In towns and cities across Uttar Pradesh, laundry is a cornerstone of daily household pride. Getting clothes clean under diverse water conditions and daily dust is not a luxury—it is an everyday essential.
LUSIV was conceived not in an ivory tower boardroom, but from close observation of what makes an effective laundry wash. We believe that true brand trust is earned garment by garment, wash after wash.
Raghav Consumer Products
Etmadpur, Agra, Uttar Pradesh, India · PIN 283202
Respecting every thread: fabric care formulated for Indian domestic washing realities.
Raghav Consumer Products · Committed to honest household cleaning performance.
दाग गए, आप छा गए।
Stains happen when life is lived with effort—whether working, learning, playing, or cooking. Cleaning them should give people the confidence to step forward and achieve their best.
Authentic Performance
Focused on delivering tough stain removal that speaks for itself on the washbasin.
Care for the Family
Gentle on hands and safe on everyday garments worn by the entire household.
Long-term Ambition
Building a durable Indian household FMCG name with sustained quality and consumer loyalty.
Built for the everyday lives in which clothes get worn, washed, and worn again.
Built from everyday needs: everyday laundry routines across towns and households of Uttar Pradesh.
The Journey Begins with LUSIV Detergent Bar
Our market introduction starts with an essential staple of Indian household washing: the detergent bar.
Expanding Household Cleaning
LUSIV is in preparation for market rollout, alongside formulation work for detergent powders and kitchen cleaning bars.
LUSIV Detergent Powder
Advanced formula for bucket wash and machine wash care.
LUSIV Dishwash Bar
Tough on Indian cooking grease and burnt marks.