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Official Legal Document

Cookie Policy

Learn about the cookies and tracking technologies used on the LUSIV website and how you can manage your preferences.

Last Updated: 23 September 2026

Website: www.lusiv.in

Legal Entity: Raghav Consumer Products

Brand: LUSIV

Email: support@lusiv.in

Phone: +91 7617566566

Last Updated: 23 September 2026

Effective Date: 23 September 2026

SECTION 01

1. WHAT ARE COOKIES?

Cookies are small text files or similar technologies stored on or accessed from a user's device when visiting a website.

We may also use technologies such as:

  • pixels;
  • tags;
  • scripts;
  • SDKs;
  • local storage;
  • session identifiers; and
  • similar technologies.

These technologies are collectively referred to in this Policy as “Cookies”.

SECTION 02

2. WHY WE USE COOKIES

We may use Cookies to:

  • operate the Website;
  • maintain shopping-cart functionality;
  • maintain sessions;
  • remember preferences;
  • improve Website performance;
  • understand Website traffic;
  • measure advertising;
  • prevent fraud;
  • improve security;
  • analyse conversions;
  • provide relevant marketing where permitted.
SECTION 03

3. CATEGORIES OF COOKIES

3.1 Strictly Necessary Cookies

These may be necessary for:

  • Website security;
  • shopping cart;
  • checkout;
  • authentication;
  • session management;
  • load balancing;
  • fraud prevention;
  • basic Website functionality.

These cookies may operate without separate consent where legally permitted because the Website may not function properly without them.

3.2 Functional Cookies

These remember preferences such as:

  • language;
  • region;
  • interface preferences;
  • saved choices.

Where consent is legally required, these cookies will be subject to the applicable preference mechanism.

3.3 Analytics Cookies

We may use Google Analytics or similar technologies.

These help us understand:

  • number of visitors;
  • pages viewed;
  • traffic sources;
  • device/browser information;
  • approximate usage patterns;
  • conversion activity.

Non-essential analytics cookies should not be treated as automatically authorised merely because a visitor opens the Website where applicable law requires consent.

3.4 Advertising/Marketing Cookies

We may use technologies such as Meta Pixel to:

  • measure advertising;
  • understand conversions;
  • create advertising audiences;
  • evaluate campaign performance;
  • improve advertising relevance.

Where required, these technologies will be activated only after the applicable consent/preference choice.

3.5 Third-Party Cookies

Third parties may place or access technologies when their services are integrated into the Website.

Potential third parties may include:

  • Google;
  • Meta;
  • payment service providers;
  • logistics providers;
  • customer-support providers;
  • security providers;
  • hosting providers.

Their own privacy policies may apply.

SECTION 07

7. BROWSER CONTROLS

Most browsers allow users to:

  • block cookies;
  • delete cookies;
  • receive cookie warnings;
  • restrict third-party cookies.

Browser controls may not provide the same level of granular choice as our Website preference mechanism.

SECTION 08

8. GOOGLE ANALYTICS

Where Google Analytics is used, certain technical and usage information may be processed by Google.

We recommend configuring Google Analytics to:

  • minimise unnecessary personal data;
  • avoid sending unnecessary personally identifiable information;
  • respect applicable consent signals;
  • retain data only as reasonably required;
  • implement appropriate privacy settings.
SECTION 09

9. META PIXEL

Where Meta Pixel is used, certain Website interaction and advertising measurement information may be processed by Meta.

The Website should configure the Pixel so that it does not collect information beyond what is necessary for the intended advertising/measurement purpose and should respect applicable consent requirements.

SECTION 10

10. PAYMENT COOKIES

Payment providers may use cookies or similar technologies during checkout.

Such technologies may be subject to the payment provider's own policies.

SECTION 12

12. PRIVACY

Cookies may involve personal data or information capable of being associated with a device/user.

Our processing of personal data is described in our Privacy Policy.

SECTION 13

13. DARK PATTERNS

We will not intentionally design cookie consent interfaces to manipulate consumers into accepting optional tracking.

In particular, we aim to avoid:

  • hidden rejection options;
  • deceptive button labels;
  • confirm-shaming;
  • forced consent;
  • difficult withdrawal;
  • misleading visual hierarchy; or
  • privacy settings that are unnecessarily difficult to understand.

The CCPA's Guidelines for Prevention and Regulation of Dark Patterns, 2023 specifically address manipulative interface practices, including making privacy settings difficult to understand or alter.

SECTION 14

14. CHANGES

We may update this Cookie Policy when our technology, vendors, cookies or legal obligations change.

SECTION 15

15. CONTACT

For questions concerning cookies:

Raghav Consumer Products

Khasra No. 1300, Etmadpur, Agra, Uttar Pradesh – 283202, India

Email: support@lusiv.in

Phone: +91 7617566566

Last Updated: 23 September 2026

Effective Date: 23 September 2026